TORONTO, Nov. 12, 2018 /CNW/ – Today, Frederik (Freddie) Andersen joins the Aviva Canada team as brand ambassador for Maple Leafs Insurance Provided by Aviva. Freddie has signed an agreement with Aviva Canada to market the home and auto insurance fan branded program.
“It’s an honour to officially join the Aviva Canada team,” said Freddie Andersen, goaltender for the Toronto Maple Leafs. “As a professional goaltender, I know I can empower my teammates to play their best by protecting our net when we need it most. I’m joining the Aviva Canada lineup because I think our fans and community should feel they’re covered when they need it most as well.”
“Freddie is our first overall draft pick, and we’re thrilled to have him in our lineup,” says Ben Isotta-Riches, Chief Partnerships Officer at Aviva Canada. “We’re looking forward to working with him to represent Maple Leafs Insurance Provided by Aviva, including special promotions and events for both fans and customers.”
Maple Leafs Insurance Provided by Aviva has all the benefits of great home and auto insurance while getting Leafs fans closer to the team they love. For more information, fans can visit leafsinsurance.com.
Kicking off this partnership with a marketing campaign, fans will see Freddie featured in a series of ‘Freddie-level protection’ digital commercials starting today.
About Aviva Canada
Aviva Canada is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to 2.8 million customers. A subsidiary of UK-based Aviva plc, Aviva Canada has more than 4,000 employees focused on creating a bright and sustainable future for their customers and communities.
Aviva Canada invests in positive change through the Aviva Community Fund, Canada’s longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $8.5 million to over 280 charities and community groups nationwide. Aviva Canada, bringing over 300 years of good thinking and insurance solutions to Canadians from coast-to-coast.
For more information, visit aviva.ca or Aviva Canada’s blog, Twitter, Facebook and LinkedIn pages.
SOURCE Aviva Canada Inc.
By Nicole Thompson
THE CANADIAN PRESS
Social media users are reaching out to the Saskatchewan town of Humboldt, sharing photos of hockey sticks left on front porches to pay tribute to the 15 lives lost after a bus carrying the Broncos junior hockey team collided with a semi truck.
The tragedy has captured the world’s attention and while millions of dollars have been raised for the victims’ families, some have looked for other ways to commemorate those affected.
Among the first to post about the #putyourstickout movement was Trevor Ollen.
The Calgary resident said he and his five-year-old son placed a hockey stick on their front porch on Saturday night, after the full extent of Friday’s crash had emerged. His boy, he said, made sure they left the porch light on all night in order to illuminate the piece of equipment.
“It was really a teaching moment for us to talk to our children about loss and how, when you’re in a moment like this, what can you really do? You can make donations for these families, but a kid doesn’t make a donation,” Ollen said.
“This is something that kids could do to feel like they’re making a difference and showing solidarity with the people of Humboldt.”
Ollen was inspired by a similar online campaign in Australia dating back to 2014, he said, when cricket player Phillip Hughes died after being struck on the back of the head with a ball. To pay tribute, Australians left their cricket bats outside.
The newer iteration of the movement resonated in Canada, and particularly in Humboldt, where hockey sticks were left by many front doors and in snowbanks.
The tribute gained traction on Sunday night when Winnipeg Jets broadcaster and Humboldt native Brian Munz shared a screenshot on Twitter of a text message he said he received from a high school friend in the town of 6,000 people.
“Leaving it out on the porch tonight. The boys might need it … wherever they are,” the screenshot reads, along with a picture of a hockey stick.
The tweet has been shared thousands of times.
Munz invited others to join the tributes, prompting scores of users to post similar photos and messages of support.
Teena Monteleone, a Prince Albert, Sask.-based radio host, identified herself as having billeted Adam Herold, one of the Broncos to die in the crash.
“Leaving a stick on the porch tonight in support of the Humboldt Broncos and in memory of (Adam Herold) an amazing hockey player and young man we had the honour of billeting,” she tweeted.
The campaign was one way among many that people were commemorating the team.
Others promised to wear hockey jerseys on Thursday to show support for those grieving. That day would have marked the 17th birthday of Herold the youngest member of the team.
Meanwhile, the Winnipeg Jets and Chicago Blackhawks honoured the Humboldt team by wearing jerseys with the word BRONCOS across their name plates during their regular-season finale on Saturday night.
The Toronto Maple Leafs, Montreal Canadiens, Edmonton Oilers and Vancouver Canucks all wore Humboldt Broncos decals on their helmets during games on Saturday night. The latter two teams also wore Broncos-coloured green and yellow lapel ribbons.
Source: Chris Needham, Community Relations, DIRECTV Dealer
The average cost of BIG GAME tickets
From the moment the Green Bay Packers won the first Super Bowl in 1966 and all the way through the 1970s, tickets to see the game up close and personal averaged just $87.36. That’s roughly the equivalent of dinner and a movie (and popcorn, of course) for two people. By the 1990s, that number had more than doubled to $329.89 on average. A decade later came another jump to $654.78 on average. Flash forward to the 2010s and ticket prices rose to an astronomical $1120.62 on average — or the equivalent of taking everyone on your block out to that same dinner and movie. Now do you understand why most people prefer to watch the BIG GAME on their HDTV sets in the comfort of their own homes?
TV Ratings for THE BIG GAME
In 1975, there were about 70.8 million households with television sets across the country. Throughout the decade, an average of 58.1 million people watched the Super Bowl every year, which means pretty much anyone and everyone was tuned into the BIG GAME. That number climbed to 81.6 million and 85.3 million through the 1980s and 1990s, respectively. Over the last few years, that number has grown to a massive 110.9 million per year on average, eclipsing ratings for the series finale of MASH, which itself drew a then record-shattering 105.97 million total viewers during its initial airing. This is due in no small part to the fact that modern television sets make you feel like you’re right in the thick of things. And if you had to pick between spending time on the field for the sporting event of the year or at a mobile army hospital in Korea, you’d probably pick the former.
THE BIG GAME commercial cost
Everybody knows somebody (or many somebody’s) who say they only tune into the Super Bowl for the commercials. Networks noticed and adjusted their prices accordingly. In the 1970s, the average cost of a Super Bowl commercial was just $97,461.54. In the next decade, it rose to an enormous $463,100. Today, the average cost of just a single commercial during the BIG GAME is $3.9 million, or roughly just below the average salary for a new coach during his first few years in the NFL. Sure, the event itself is fun to watch, but when money like this is on the line and you’ve got a guaranteed audience this huge who can blame the networks for charging this kind of money?
A study suggests domestic violence calls in Calgary spike around the end of the Calgary Stampede and some high-stakes football games.
Researchers with the University of Calgary’s School of Public Policy delved into almost 70,000 domestic violence reports to the police and the Connect abuse help line between 2011 and 2014.
” We’re interested in this because, if we become better informed, we can then design primary prevention strategies to mitigate or prevent the violence from happening in the first place,” said Lana Wells, one of the authors of the paper published June 8, 2017.
Co-author Elena Esina said previous research around the world has also found external factors play a role in domestic violence, but no two cities are alike.
” We know that holidays, summer months, certain cultural events do have significant impact on the rates of domestic violence, but they are different for specific local contexts,” she said.
The researchers found domestic violence calls were up 15 per cent on some days in the latter half of the 10-day Stampede compared with an average day.
For Canadian Football League games, the study found domestic violence calls were 15 per cent higher when the Calgary Stampeders faced off against the rival Edmonton Eskimos and increased to 40 per cent when the Stampeders were in the Grey Cup final.
No similar connection was found when it came to National Hockey League games _ even when the Calgary Flames played the Edmonton Oilers _ or with Ultimate Fighting Championship events. That suggested the level of contact and aggression in a sport isn’t much of a factor.
Increased alcohol consumption contributes, but is not the sole cause, Wells said. Families are also in close quarters and emotions run high during high-stakes games or games in which there is an intense rivalry between teams.
The Stampede features rodeo events, concerts, rides and games on the fairgrounds, but many workplaces and bars hold western-themed bashes across the city.
Wells recommends the Stampede and its partners focus more on affordable family-friendly activities, promote gender equity and healthy relationships, and provide extra protection at certain times.
” We also think the inclusion of an alcohol prevention policy that focuses on reducing the accessibility and availability is critical,” she said.
” This isn’t about throwing the Calgary Stampede under the bus. This is about a cultural event that’s very important in our community and how can we make it safer for everybody.”
The Stampede has employee policies that take these issues into account and works with community organizations such as the Calgary Sexual Health Centre, said spokesman Larry Lalonde.
Staffers at licensed facilities at Stampede Park are trained about responsible drinking, he said.
The study’s authors also recommend local sports associations develop domestic violence prevention strategies that include training for coaches and athletes, zero tolerance for their own members and public awareness campaigns when events are happening.
Wells praised the Stampeders’ partnership with the Alberta Council of Women’s Shelters.
The paper also said reports of domestic violence in Calgary were 14 per cent higher than average during the 2013 flood and that there appeared to be a correlation with falling oil prices.
As well, calls spiked around certain holidays such as New Year’s Day, Halloween and Canada Day.
The researchers recommend increasing government funding for child care, more public education, bolstered training for parents and families and further research on the role of alcohol in domestic violence.