After more than 55 years of operating as York Fire & Casualty Insurance Company, the company announced its new brand on November 14: Unica Insurance Incorporated.
The insurer said the rebranding represents a pivotal milestone in the reinvention of the company since its acquisition in 2008 by La Capitale General Insurance. This reinvention includes a focus on the Advice Based Customer and the delivery of a value proposition that aligns with these customers.
“We do things a little differently than other insurance companies and this translates into big value for our customers,” said Martin Delage, President & COO of Unica. “Our new name, Unica, reflects the unique nature of our company and our continued commitment as a dependable, Canadian company”.
“To us, insurance is about helping people safeguard their hard-earned assets whether at home, work or play,” said Dave Smiley, Vice-President of Operations at Unica. “This is more than about delivering innovative products and services. It’s also about aligning ourselves with Brokers who share our customer-centric philosophy and who understand how to deliver on their value proposition,” added Smiley.
Focused on meeting the needs of busy, active professionals who want products and solutions that fit their lifestyle, Unica launched its innovative personal insurance program, LIVEasy, earlier this year. This same focus carries through to commercial insurance, where Unica offers superior coverages and services for target business segments.