The Dominion becomes the title sponsor of TSN curling skins event
The Dominion of Canada General Insurance Company is heading to the house. The insurer has just become the title sponsor of TSN’s annual curling skins event. Beginning January 2013, The Dominion All-Star Curling Skins Game features the top men’s curlers in Canada as voted by the fans and competing for $100,000 in prize money live on TSN.
The announcement was made on January 9 by George Cooke, CEO and President of The Dominion, and Stewart Johnston, President of TSN, during the fourth end of the 2012 TSN Curling Skins Game final at Casino Rama featuring Kevin Koe taking on Jeff Stoughton.
“We at The Dominion are excited to be the title sponsor of the Dominion All-Star Curling Skins Game. This event will raise the profile of curling in Canada, pushing it upward in the hierarchy of sport – parallel to that of hockey, baseball or basketball which all have All-Star game events,” said Cooke. “Enabling curlers and curling teams to take part in the team selection furthers The Dominion’s commitment to the growth of grassroots curling in Canada. We are proud to partner with TSN, a broadcast leader and a true friend to the sport of curling – as is The Dominion.”
The Dominion All-Star Curling Skins Game gives fans the opportunity to vote online at TSN.ca to select their favourite four curlers at each position – lead, second, third and skip – to participate in TSN’s annual curling skins event. The curlers included on the all-star ballot are ranked by the Canadian Team Ranking System (CTRS), which is used by the Canadian Curling Association.
Similar to previous TSN Skins events, The Dominion All-Star Curling Skins Game uses a single-elimination format whereby the winner is decided by total prize money and not total points throughout the two-day event.
TSN’s partnership with The Dominion extends to the insurance company’s extensive programs and platforms supporting grassroots curling in Canada, including The Dominion Curling Club Championship – the ultimate experience for club curlers. Beginning in December 2012, TSN will air an annual one-hour special on The Dominion Curling Club Championship, as the country’s top men’s and women’s club championship teams are afforded the opportunity to compete not only within their province or territory, but also nationally in the CCA sanctioned event. Additional details on The Dominion All-Star Curling Skins Game for 2013 and TSN’s partnership with The Dominion will be announced throughout the 2012 curling season on TSN.
