ONTARIO, Canada — Safe-Guard Canada has named Richard Comrie as national account manager, responsible for overseeing client relationship management and business development.

Comrie brings a wealth of knowledge and expertise to the company, which serves the automotive aftermarket, RV, marine and motorcycle industries, and its clients, having spent over 25 years entirely devoted to the finance and insurance (F&I) industry, with a focus on business development, customer relations management and daily operations.

“I am proud to welcome Richard to the Safe-Guard team as National Account Manager,” said Scott Ashby, general manager of Safe-Guard Canada. “Our clients and their dealers continue to see business grow across Canada.”

He added, “Richard is coming on board at just the right time and will help take our clients and their dealers to the next level. As we continue to integrate with our clients and drive sales with our field teams, Richard’s deep F&I experience and client leadership are vital in supporting our client’s growth and development.”

Most recently, Comrie served as the director of new business development for LGM Financial Services. Prior to LGM, Comrie held various positions in the automotive industry with responsibilities spanning from business operations to national sales and credit management.

“I am excited to join a very progressive, client-centric organization like Safe-Guard. I look forward to building upon the strong relationships we have with our current OEM partners and their dealers, and I am committed to leading our partners and driving business development for each of the brands that Safe-Guard Canada supports,” said Comrie.

Source: Safe-Guard Products Canada press release

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