The New Guidance Lesson1

This course has been created using the document Guidance: Conduct of Insurance Business and Fair Treatment of Customers issued by the Canadian Council of Insurance Regulators (CCIR) and the Canadian Insurance Services Regulatory Organizations (CISRO).

The New Guidance: Lesson 1 addresses the creation of the Guidance document, its purpose and scope, as well as an explanation of the document’s impact on five key areas of the industry’s activity. The course includes quizzes that allow participants to assess their understanding of the course material.

Course Content

  • Includes the following topics:
  • Definitions of terminology used in the Guidance document
  • The issuing organizations (CCIR and CCRRA)
  • The purpose and origins of the Guidance document
  • Scope of the expectations
  • Implications for conduct of business
  • Implications for fair treatment of customers
  • Implications for business culture
  • Implications for relationships between Insurers and Intermediaries
  • Implications for relationships with Regulatory Authorities

 

The New Guidance Lesson  2

This is the second section of The New Guidance Course which deals with the joint release by the Canadian Council of Insurance Regulators (CCIR) and the Canadian Insurance Services Regulatory Organizations (CISRO) concerning the conduct of insurance business and fair treatment of customers. Part 1 of the course dealt with the creation of the document, its purpose and scope, as well as aspects of the insurance business discussed in the document.

Lesson of the course deals with the Customer Outcomes the industry hopes to achieve, as well as the specific attitudes and practices on the part of industry representatives which will accomplish these goals. There are twelve distinct outcomes articulated and for each of these outcomes there are behaviors which can be observed and monitored.

There are quizzes provided which will assist participants in checking their understanding of the material.

Course Content:

Topics covered in the course include the following areas of customer outcomes and the expectations for the conduct of representatives in each:

  • Governance and Business Culture
  • Conflicts of Interest
  • Outsourcing
  • Design of Insurance Product
  • Distribution Strategies
  • Disclosure to Customer
  • Product Promotion
  • Advice
  • Disclosure to Policyholder
  • Claims Handling and Settlement
  • Complaints Handling and Dispute Resolution
  • Protection of Personal Information

 

Learning Objectives:

Successful participants of the course will:

  • Understand that overall responsibility for fair treatment of Customers is at the level of the board and/or senior management, who design, approve, implement and monitor adherence to policies and procedures aimed at ensuring that Customers are treated fairly.
  • See the importance of relevant staff being trained to deliver appropriate outcomes in terms of fair treatment of Customers.
  • Be aware of the role played by remuneration, reward strategies and evaluation in achieving fair treatment of Customers.
  • Know the areas of risk for potential conflicts of interest as Intermediaries interact with both Customers and Insurers
  • Understand issues around responsibility and monitoring of outsourcing
  • Gain a heightened sense of the factors at play in relationships between Insurers and Intermediaries
  • Become knowledgeable about the ethical issues around product design
  • Understand the importance of representatives having adequate product knowledge in order to enable customers to make an informed decision about the proposed product.
  • Be clear about the limitations and responsibilities around providing various types of “advice” to customers
  • Be knowledgeable about issues surrounding disclosure of information in terms of changes in the policy or the customer’s needs.
  • Be aware of the expectations for representatives to handle claims settlement according to all the best practices listed in the guidance document with regard to fair treatment of customers
  • Be knowledgeable about the expectations for representatives in their handling of complaints and dispute resolution
  • Be familiar with the Guidance document’s creation and purpose.
  • Possess the vocabulary, the understanding and the knowledge-base for explaining and discussing the issues addressed in the Guidance document.

 

More Info on Course

This course is accredited for 2 Continuing Education Hours in the following categories and provinces:

2 General / Adjuster – Technical CE: BC, SK, MB

2 Life / A&S – Technical CE: BC, SK, MB, ON

 

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