OAKVILLE, ON–(Marketwired – March 15, 2016) – If you’re raising some green pints in honour of St. Patrick’s Day, MADD Canada and Allstate Insurance Company of Canada are asking you to arrange a sober ride home.

“Rely on good planning, not luck, to get home safely from your St. Patrick’s Day celebrations,” said MADD Canada National President Angeliki Souranis. “Call a cab, take public transit or arrange a designated driver. It only takes a few minutes to plan ahead, and it can prevent a tragedy.”

Hundreds of people are killed and tens of thousands are injured each year in impaired driving crashes.

“The deaths and injuries caused by impaired drivers are entirely preventable,” said Allstate Canada President and Chief Executive Officer Ryan Michel. “Driving impaired is an unacceptable choice that endangers the safety of everyone on our roads and in our communities, so I encourage everyone to make sure their ride home is a sober one.”

Anyone who needs a safe ride home from a St. Patrick’s Day gathering can check out MADD Canada sponsor THE RIDE Taxi and Transit app for fast and easy transportation options. Simply download THE RIDE app on your smartphone to book nearby cabs and plan your best transit route anywhere in Canada. And you can always dial #TAXI (#8294) on any cell phone to connect to the first available taxi company or a preferred one. For more information, visit http://gettherideapp.com/ and http://www.poundtaxi.com/.

MADD Canada and Allstate Insurance Company of Canada would also like to remind Canadians about the Campaign 911 program and the importance of reporting suspected impaired drivers to police. Promoted via signs, billboards, public service announcements and other materials, Campaign 911 provides the public with information on the possible signs of an impaired driver, tips on what to do and safety reminders. For more information, visit madd.ca.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.

About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country’s leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in “Good Hands®” as well as its employees, and has been listed four years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.


  • For more information, contact:
    Angeliki Souranis
    MADD Canada National President

    Kevin Wilson
    Senior Communications Specialist
    Allstate Insurance Company of Canada

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