Source: ICBC Press Release
On October 21, 2015, ICBC launched its annual pedestrian safety campaign with the B.C. Coroners Service, B.C. government and police to urge pedestrians and drivers to do their part to stay safe as crashes involving pedestrians spike at this time of year.
Almost two times more pedestrians are injured in crashes from November to January compared to June to August as the weather changes and daylight hours decrease.
The top contributing factors attributed to drivers in crashes with pedestrians are: distraction, failure to yield the right of way and weather. Drivers should take extra time to look for pedestrians before turning, avoid distractions and be ready to yield.
Pedestrians can help stay safe by making eye contact, wearing bright and reflective clothing, and staying focused on the road.
ICBC is distributing free safety reflectors and tips to pedestrians with the help of community policing volunteers and other local partners throughout B.C.
ICBC’s campaign will feature new radio advertising aimed at drivers and transit advertising aimed at pedestrians in the highest pedestrian crash areas of the province, along with online digital advertising.
Be a safe pedestrian (ICBC)