OAKVILLE, ON–(Marketwired – December 23, 2015) – MADD Canada and Allstate Insurance Company of Canada are asking Canadians to put safety at the top of their holiday wish lists by planning ahead for a sober ride home if they are going to be drinking.
“Every year, hundreds of Canadians are killed and tens of thousands are injured in impaired driving crashes which are completely preventable,” said MADD Canada National President Angeliki Souranis. “Please be safe and responsible this holiday season. If you’re going to be drinking, leave the driving to someone sober.”
Ms. Souranis knows the pain of losing a loved one to impaired driving. Her son Craig was killed in an impairment-related crash in 2008. As she prepares herself to face another Christmas without him, she wants all Canadians to know they have the power to prevent impaired driving crashes, deaths and injuries.
This holiday season, and all year long:
- Never drive impaired; plan ahead if you’re going to be drinking — take a cab, take a bus, arrange a designated driver or plan to stay over;
- Don’t accept a ride from a driver who may be impaired;
- If you see a driver you suspect is impaired, call 911.
“We at Allstate Canada want to wish everyone a safe and happy holiday season,” said Allstate Insurance Company of Canada President and CEO John O’Donnell. “Canadians can give one another a very special gift this year by making a commitment to always drive sober. Let’s make sure the holidays are marked by celebration, not by the tragedy of an impaired driving crash.”
For anyone who needs a safe ride home from a holiday party, or for party hosts who need to arrange transportation for their guests, MADD Canada sponsor #TAXI and its new Taxi and Transit app, The Ride, offer fast and easy options. Dial #TAXI (#8294) on any cell phone to connect to the first available taxi company or a preferred one. Or download The Ride app on your smartphone to book nearby cabs and plan your best transit route anywhere in Canada. For more information, visit http://www.poundtaxi.com/ and http://gettherideapp.com/.
MADD Canada is currently in the midst of its 28th annual Project Red Ribbon campaign to promote safe and sober driving during the holiday season, with Allstate Canada as the Title Sponsor. For more information, please visit: http://madd.ca/pages/programs/awareness-campaigns/project-red-ribbon/. Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting “madd” to 45678 (a $5 one-time donation is added to the donor’s cell phone bill and payable to his or her service provider.)
About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit www.madd.ca.
About Allstate Insurance Company of Canada
Allstate Insurance Company of Canada is one of the country’s leading producers and distributors of home and auto insurance products, serving Canadians since 1953. The company strives to keep its customers in “Good Hands®” as well as its employees, and has been listed four years in a row on the Best Employers in Canada list. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as Mothers Against Drunk Driving (MADD Canada), United Way and Junior Achievement. To learn more about Allstate Canada, visit www.allstate.ca.