HALIFAX, Sept. 15, 2015 /CNW/ – During their lifetime, one in eight Canadian men will be diagnosed with prostate cancer, including an estimated 24,000 this year alone, according to Prostate Cancer Canada. In 2015, some 4,100 are estimated to die from the most commonly diagnosed cancer among Canadian men.

“We want to help men over 40 understand that their best chance of surviving prostate cancer is early detection,” said Karen Kaminska, regional vice president of sales and distribution in Atlantic Canada for Economical Insurance, one of Canada’s leading home, auto and business insurance providers. “We’re proud to fund the annual Wake Up Call Breakfast events in Saint John on September 17, Cape Breton on October 7, Halifax on October 14 and Moncton on October 21.”

“We are so grateful to Economical Insurance for stepping up to the plate again this year to help us stage these important events to get men talking about prostate cancer and the importance of early detection,” says Peter Mallette, executive director of Prostate Canada Cancer, Atlantic Region. “One in eight Canadian men will be diagnosed with prostate cancer in their lifetime, but sadly over 80 per cent of men are not aware of their chances of developing this disease.”

Since 2001, Wake Up Call Breakfast events across Canada have attracted more than 26,000 business professionals and raised more than $3 million to fund Prostate Cancer Canada’s research, education and survivorship initiatives.

About Prostate Cancer Canada
Prostate cancer is the most common cancer to affect Canadian men, impacting one in eight men over the course of their lifetime. Prostate Cancer Canada develops, offers and funds innovative programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer.  For more information visit prostatecancer.ca and follow us on Twitter and Facebook.

About Economical Insurance
Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with $2.0 billion in annual premium volume and $5.3 billion in assets as at June 30, 2015. Based in Waterloo, this Canadian-owned and operated group services the insurance needs of more than one million customers across the country. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.

SOURCE Economical Insurance

For further information: Ellen Townshend, Prostate Cancer Canada Atlantic, (C) 902.448.7503, ellen.townshend@prostatecancer.ca; Doug Maybee, Economical Insurance, (T) 519.570.8249, (C) 519.404.0989, doug.maybee@economical.com


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