WATERLOO, ON, June 2, 2015 /CNW/ – Today, more than 60 per cent of Canadians diagnosed with cancer will survive compared with only 25 per cent in the 1940s when the Canadian Cancer Society first began funding research. Tremendous progress has been made against the disease but overall cancer cases are increasing because ofCanada’s growing and aging population. Much more work needs to be done.

To fund this work, the Canadian Cancer Society hosts Relay For Life events across the country. People can participate in these events at any age or fitness level. Every step taken at Relay For Life helps fund promising cancer research, community support services and other important work so that fewer Canadians are touched by the disease.

Economical Insurance is proud to once again support the Canadian Cancer Society in 2015 with of $109,500 in title sponsorship of 10 Relay For Life events in Ontario — three in the Kitchener-Waterloo area, three in Ottawa, and two in Toronto — in addition to an event at Quartier DIX30 in Brossard, Quebec.

“Corporate sponsorships are essential to the success of our Relay For Life events,” says Lesley Ring, vice-president, development and marketing for the Canadian Cancer Society in Ontario. “We deeply thank Economical Insurance and its employees for generously supporting us for the past 10 years.”

“Relay For Life is our largest fundraising initiative of the year,” says Suzanne Dubois, executive director of the Canadian Cancer Society in Quebec. “Every dollar raised from these events helps the Canadian Cancer Society have more impact against more cancers in more communities across Canada. Our donors are helping researchers discover life-saving treatments and providing support programs to those living with cancer.”

Relay For Life is the Canadian Cancer Society’s signature fundraiser. These events are six- or 12-hours long and challenge teams to fundraise and take turns walking or running around a track for 5 km, 10 km or more. Teams go the distance to show support for people who have experienced cancer. Since 1999, Relay For Life has raised more than$496.5 million in Canada for cancer research and support programs.

“At Economical, we have proudly sponsored Relay For Life events since 2006,” said Karen Gavan, Economical’s president and chief executive officer. “This year, we have raised our sponsorship commitment toward the fight for life and against cancer. Relay For Life helps to fund life-saving cancer research and promote healthy lifestyles which can help stop cancer before it starts. It’s also good to know that the Canadian Cancer Society offers compassionate services and support to those living with cancer and their families and friends.”

Join Economical Insurance and its employees by registering for a Relay For Life event. Learn more at relayforlife.ca

About Economical Insurance
Founded in 1871, Economical Insurance is one of Canada’s leading property and casualty insurers, with $2.0 billion in annual premium volume and $5.2 billion in assets as at March 31, 2015. Based in Waterloo, this Canadian-owned and operated company services the insurance needs of more than one million customers across the country. Economical Insurance conducts business under the following brands: Economical Insurance, Economical, Western General, Economical Select, Perth Insurance, Family Insurance Solutions, Federation Insurance and Economical Financial.

SOURCE Economical Insurance

For further information: Doug Maybee, Economical Insurance, (T) 519.570.8249, (C) 519.404.0989,doug.maybee@economical.com

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