Distracted driving remains top priority for ICBC, police and government

Distracted driving remains top priority for ICBC, police and government

Distracted driving is responsible for more than one in four fatal crashes on B.C. roads, which is why ICBC, police and government continue to combat this dangerous driving behaviour that claims 77 lives each year.*

Crashes reached a record high in 2017, with many of these caused by distracted or inattentive driving. While cellphone usage rightly gets a lot of the attention, distracted driving includes any activity that impacts your ability to focus on the road while in control of a vehicle.

The B.C. government, police and ICBC conduct two distracted driving education and enhanced enforcement campaigns every year. The campaigns also include advertising and social media support.

This month, drivers will be hearing one message – take a break from your phone when you’re behind the wheel. Research shows that taking your eyes off the road for as little as two seconds is strongly correlated with crashing.

Enhanced police enforcement of distracted driving will take place across B.C., including a province-wide blitz on Friday, and community volunteers are setting up Cell Watch deployments to remind drivers to leave their phone alone when driving.

Drivers can do their part by avoiding distractions while driving and encouraging others to do the same. Activate Apple’s Do Not Disturb While Driving feature or what’s similarly available on other devices. Free ‘not while driving’ decals are available at ICBC driver licensing offices and participating Autoplan broker offices for drivers to support the campaign and encourage other road users to leave their phones alone.

As part of the commitment to make roads safer, ICBC is currently inviting eligible drivers to participate in a telematics pilot project. The goal is to determine whether using this technology can improve road safety and driving behaviour for inexperienced drivers in B.C.

You can view tips and statistics in an infographic at icbc.com, and register for the pilot project at icbc.com/techpilot.

Quotes:

Chief Constable Neil Dubord, Chair of the BC Association of Chiefs of Police Traffic Safety Committee

“Distracted driving is the number one cause of serious crashes in our province and it continues to be a growing safety concern. To combat this problem, police will be out on the road – in every community – making sure people leave their phones alone while driving.”

Lindsay Matthews, ICBC’s Vice-President Public Affairs

“Our telematics pilot project will help us better understand the role that technology can play in reducing distraction and preventing crashes for inexperienced drivers. But safer roads start with every driver making a conscious decision to focus on the road and leave their phones alone. Let’s all do our part to create a safer driving culture in B.C.”

Regional statistics*:

  • Every year, on average, 27 people are killed in distracted driving-related crashes in the Lower Mainland.

  • Every year, on average, 10 people are killed in distracted driving-related crashes on Vancouver Island.

  • Every year, on average, 28 people are killed in distracted driving-related crashes in the Southern Interior.

  • Every year, on average, 13 people are killed in distracted driving-related crashes in the North Central region.

*Police data from 2013 to 2017. Distraction: where one or more of the vehicles involved had contributing factors including use of communication/video equipment, driver inattentive and driver internal/external distraction.

ICBC asking drivers & parents to keep kids safe as school returns

ICBC asking drivers & parents to keep kids safe as school returns

Next week, children and adults return to school and work which creates congestion on our roads. ICBC is asking drivers to leave extra travel time, stay focused on the road and watch for children especially around school zones.

Every year, 380 children are injured in crashes while walking or cycling and five are killed throughout the province.*

Police and Speed Watch volunteers will be closely monitoring drivers’ speeds in school zones to help children get a safe start to the school year.

Parents are encouraged to review ICBC’s tip sheet with their children and go over their daily route to and from school with them.

ICBC’s tips for drivers:

  • If you drop off your child in a school zone, allow them to exit the car on the side closest to the sidewalk. Never allow a child to cross mid-block.

  • If a vehicle’s stopped in front of you or in the lane next to you, they may be yielding to a pedestrian, so proceed with caution and be prepared to stop.

  • Watch for school buses and when their lights are flashing, vehicles approaching from both directions must stop.

  • Before getting into your vehicle, walk around it to make sure no small children are hidden from your view. Always look for pedestrians when you’re backing up.

  • In residential areas, a hockey net or ball can mean that kids are playing nearby. Watch for children as they could dash into the street at any moment.

  • Remember that every school day, unless otherwise posted, a 30 km/h speed limit is in effect in school zones from 8 a.m. to 5 p.m. In playground zones, a 30 km/h speed limit is in effect every day from dawn to dusk.

ICBC provides free road safety educational materials to B.C. schools to help students from kindergarten to grade 10 learn about road safety topics unique to their grade level using fun and interactive activities.

Editor’s note: Local road safety coordinators across the province are available for interviews. Please contact Lindsay Wilkins.

Statistics:

  • In the Lower Mainland, 300 children walking or cycling are involved in crashes every year.
  • In Vancouver, 61 children walking or cycling are involved in crashes every year.
  • On Vancouver Island, 65 children walking or cycling are involved in crashes every year.
  • In Victoria, 12 children walking or cycling are involved in crashes every year.
  • In the Southern Interior, 49 children walking or cycling are involved in crashes every year.
  • In Kelowna, 17 children walking or cycling are involved in crashes every year.
  • In North Central B.C., 16 children walking or cycling are involved in crashes every year.

Notes about the data:

Children defined as age five to 18. Pedestrian includes a person in or on a wheeled recreational device or wheeled toy. This includes rollerblades, a skateboard, scooter, unicycle or similar wheeled device.

*Crash and injury averages based on 2014 to 2018 data reported by ICBC. Fatal averages based on 2013 to 2017 police-reported data.

In collaboration with the Insurance Bureau of Canada (IBC), the Kennebecasis Regional Police Force (KRPF) today launched …

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The fast & the furious: Escalating commuter stress compounding GTA’s road safety crisis

RSA Canada’s TruceTO survey reveals GTA residents feel increasingly unsafe on Toronto’s streets

  • 85 per cent of everyone who walks, cycles or drives agree that road rage continues to be a serious problem (up two per cent from 2018)
  • 51 per cent of cyclists (up three per cent from 2018), 20 per cent of drivers and 19 per cent of pedestrians feel unsafe on the streets of the GTA. Even more telling among cyclists age 18 and older, 57 percent feel unsafe (up 9 per cent from 2018)
  • 36 per cent of drivers, cyclists and pedestrians believe that the city needs to invest more in driver, pedestrian and cyclist education to make our streets safer
  • 56 per cent of GTA residents admit that they are simply not familiar enough with what the city is doing to prioritize road safety

TORONTO, June 5, 2019 /CNW/ – In the city of Toronto, road rage continues to worsen at an unprecedented rate. According to a recent TruceTO survey commissioned by RSA Canada, over 85 per cent of GTA road users who walk, drive or cycle all agree that it’s a serious problem – that’s only getting worse – which is causing a great deal of stress among citizens.

More than 73 per cent of all working adults aged 20 to 64 admit to experiencing stress, and a key source of that stress is commuting. With long commutes come traffic, higher levels of anxiety and less time for other activities. Stress and bad road behaviour are forming a vicious cycle, perpetuating less and less civility on our streets. Road safety is now larger than just a city or infrastructure problem: it’s also a public health issue.

In 2018, the city of Toronto experienced its worst year in terms of the number of injuries and fatalities on the streets: 42 pedestrians and 5 cyclists were killed or seriously injured in a collision with a motor vehicle and 13 drivers were killed or seriously injured due to aggressive or distracted driving.

While there is important work underway at the municipal level with Vision Zero 2.0, a majority of GTA residents admit they are simply not familiar enough with what the city is doing to prioritize road safety. In fact, 51 per cent of cyclists (up three per cent from 2018), 20 per cent of drivers and 19 per cent of pedestrians still feel unsafe on the streets of the GTA. Even more telling among cyclists age 18 and older, 57 percent feel unsafe (up 9 per cent from 2018).

“The street safety issue in our city is not getting any better – it has gotten much worse. The grim numbers in 2019 to-date have proved that,” says Donna Ince, Senior Vice President for Personal Insurance at RSA Canada. “We must all take accountability for the role we’ve played in the deteriorating climate of our streets – and our communities. It’s on all of us to commit to reducing the rage on the streets and put an end to this crisis once and for all.”

Less anxiety and stress on the road helps to support ongoing efforts to make Toronto’s streets safer and enables road users to react in a timely, informed and calm manner. Improvements in road safety overall constitute an important aspect of making our cities healthier.

TruceTO’s goal is to amplify understanding of the important work being carried out by the city, by independent organizations, and at the federal level, and encourage GTA residents to make a personal commitment to change, to play their part in making our streets safer and more civil for all.

Overall, year over year it’s clear – the increasing rate of road rage, lack of education and empathy, and low awareness on the roads remains at the core of the issue.

Additional findings from the TruceTO survey include:

  • Breaking the rules:
    • Drivers (75 per cent), pedestrians (67 per cent) and cyclists (72 per cent) in the GTA all agree that drivers not following the rules constitute one of the greatest causes of distress on the road
  • Whose right of way is it?
    • 53 per cent (up three per cent from 2018) of pedestrians, 49 per cent of drivers, and 40 per cent of cyclists don’t always know when cyclists have the right of way
    • Only 60 per cent of cyclists use hand signals consistently
  • Too close for comfort:
    • 45 per cent of drivers, 44 per cent of pedestrians and 63 per cent of cyclists have been in a collision or know someone who has

The survey also revealed that 84 per cent of respondents claim to have made a major behavioural change in the past few years such as drinking more water (30 per cent) or changing their sleep patterns (25 per cent), but only four per cent indicated a desire to change their road behaviour, even though the latter is a clearly identified source of stress.

“People are willing to change for better physical health but are less likely to feel motivated to change when it comes to improving safety in their community,” adds Ince. “We need to change this mindset, because road safety is closely linked to improvements in overall physical and mental health. As providers of auto insurance, we have a vested interest in the wellbeing of our customers on and off the road.”

Here are a few solutions to help make our streets safer for all:

  • Education
  • Empathy
    • Human error is inevitable, but responding with empathy can prevent unnecessary escalation and perpetuation of bad road behaviour
    • Slowing down, staying focused and keeping emotions in check can all help reduce the number of deaths and serious injuries on GTA’s streets
  • Embracing change
    • Ultimately, there is no doubt that our streets need to be redesigned to properly accommodate drivers, cyclists and pedestrians equally
    • Some of this work is underway, with reduced speed limits, crosswalks and red lights
  • Ease your stress
    • High stress only makes us slower to respond: each of us needs to take action to help improve our overall physical and mental health
    • Just as we hydrate and strive for more sleep, we need to improve our overall health by addressing the stress we feel when commuting – through education and empathy

To learn more about TruceTO, test your road safety knowledge and take the pledge to be a better road user, visit www.truceto.com. TruceTO aligns with RSA’s ambition of Making Life Better Together and supports its Corporate Responsibility Safe, Secure World pillar, which focuses on safeguarding their customers from everyday risks. To learn more about RSA Canada’s corporate social responsibility, visit https://www.rsagroup.ca/about-us/corporate-responsibility/our-corporate-responsibility-journey.

About the 2019 TruceTO survey:
TripleScoop Premium Market Research is an independent full-service research agency with deep roots in the pioneering development of online research methods. An online survey of 1,305 Canadians who are 16 years or older, live and/or work in the Greater Toronto Area and regularly use the city streets as pedestrians, cyclists and/or drivers, was completed between May 3-15, 2019, using AskingCanadians’ online panel. AskingCanadians’ online panel has more than one million members nationally, the leading online data collection firm in Canada, and the first one to implement TrueSample for powerful identity validation, de-duplication and engagement modeling that ensures survey respondents are real, unique and engaged. A probability sample of the same size would yield a margin of error of +/- 2.7%, 19 times out of 20.

About RSA:
With a 300-year heritage, RSA is a multinational quoted insurance group. Focusing on general insurance, RSA’s core markets are the UK & Ireland, Scandinavia and Canada, with the capability to write insurance business across the globe.  RSA’s core businesses have approximately 13,500 employees with net written premiums of £6.3bn in 2016.

About RSA Canada:
The RSA Canada group of companies includes Roins Financial Services Limited, Royal & Sun Alliance Insurance Company of Canada, Quebec Assurance Company, Johnson Inc., Unifund Assurance Company, Western Assurance Company, Ascentus Insurance Ltd., Canadian Northern Shield Insurance Company and RSA Travel Insurance Inc. (collectively, “RSA Canada”) and is part of a group of companies headed by RSA Insurance Group Plc. RSA Canada employs more than 3,000 people across Canada and is one of the oldest insurance companies in the country with roots dating back to 1833.
©2016 Royal & Sun Alliance Insurance Company of Canada. All rights reserved. RSA, RSA & Design and related words and logos are trademarks and the property of RSA Insurance Group plc, licensed for use by Royal & Sun Alliance Insurance Company of Canada. RSA is a trade name of Royal & Sun Alliance Insurance Company of Canada.

SOURCE RSA Canada

Ignoring Your Own Safety #DriveSmartBC

 

SeatbeltWhen I learned to drive more than 4 decades ago, seatbelts were becoming standard equipment on all vehicles. Fast forward to today and we have seatbelts, multiple airbags and a host of automatic systems designed to either avoid a crash or minimize the damage to us if we are in one. Why then do some of us ignore the systems that are there for our protection?

A decade ago seatbelt use rates were about 97% for drivers of cars or light trucks in B.C. according to Transport Canada. That said, one does not have to sit for very long today watching traffic pass in urban areas to find drivers who do not buckle up. Why ignore what is probably the simplest and most effective device in your vehicle that helps you avoid injury?

Have you read your vehicle’s owners manual to learn about airbags and how they protect you in a collision? If you have you will realize that you must wear your seatbelt to avoid injury caused by being out of place if it deploys. You must also sit upright in your seat when the vehicle is being driven.

Yesterday I was filling my fuel tank and watching the passenger in the vehicle beside me. She had her feet up on the dash and remained that way when her friend finished fueling and drove away. I shudder to think of what would happen to her if that airbag deployed.

If you buy a new vehicle today you will find that it can be equipped with many safety systems such as automatic emergency braking and lane departure warning. Remember that owners manual? There will be some study required to learn how they work, how you should use them and when they cannot protect you.

The sensors for these systems require regular maintenance by the driver to keep them functional. Be sure to read your owners manual or at least have the dealership demonstrate what needs to be done before you drive off the lot.

Vehicle computers store data about faults. If fault codes are stored for malfunctioning safety systems it is conceivable that you could bear some responsibility for injuries sustained in a crash. Ignoring these new safety systems could also place you in a bad position post-collision.

Ignoring your own safety as a driver today may have many unintended consequences that can also extend to your passengers. RTFM (Refer to Factory Manual) might be the smartest (and safest) thing that you can do!

If you drive distracted, you could miss out on life

If you drive distracted, you could miss out on life

SGI launches campaign with a clear message: “Distracted driving kills”

Kailynn Bursic-Panchuk was preoccupied with her cellphone when she drove into the path of a train; the resulting collision was catastrophic and left the Weyburn teenager in critical condition.

Kailynn’s tragic story is a part of SGI’s latest distracted driving awareness campaign that launches this weekend, coinciding with the June Traffic Safety Spotlight on distracted driving.

“When we got to the hospital and the doctor told me Kailynn needed surgery to relieve the pressure on her brain, I was lost. This is supposed to happen in movies, not in real life,” said Kailynn’s mom, Sandra LaRose.

Kailynn’s injuries would prove fatal – five days later her family made the difficult decision to take her off life support. Kailynn had just turned 17 years old.

SGI’s poignant campaign has a clear message: distracted driving kills – don’t miss out on life. The campaign features a 60-second video that shows a young woman dreaming of her life ahead and milestone moments. Those dreams are followed by the nightmare of a head-on collision caused by a distracted driver. Kailynn’s photo and a brief narration by LaRose conclude the video.

“I hope this province-wide campaign will help make the consequences of distracted driving more real to people,” said Minister Responsible for SGI Joe Hargrave. “I am grateful to Sandra for sharing her voice and her daughter’s tragic story, and hopeful it will encourage people to avoid all distractions while they drive, including their phones. There should never be another story like Kailynn’s.”

The ad will run online, in cinemas and on television. The campaign will also feature newspaper, radio and billboard advertising. Beginning in July, there will be shorter online videos focusing on common distracted driving behaviours, along with matching radio spots that will run all year. Visit www.sgi.sk.ca/distracted-driving-kills to see the campaign.

For Sandra LaRose, the tragic, preventable death of her daughter has spurred her to speak out about the issue of distracted driving.

“Hopefully people will realize that phone call is not important, that notification is not important, that music is not important; it will wait,” said LaRose. “Life will still go on if you don’t take that call. It’s literally a split second – that’s all it takes. You have control over that object – put your phone away.”

Driver distraction or inattention is the leading cause of collisions and injury on Saskatchewan roads, and one of the leading factors in fatal collisions. In 2017, 26 people died and 953 were injured in distracted driving collisions in Saskatchewan.

 

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