Sonnet Adds Personal Auto Coverage to Industry Leading Online Insurance Experience

Press Release:

Sonnet, Canada’s smart new insurance done completely online, has set out to redesign the insurance customer experience by combining best-in-class digital standards with deep industry expertise. Now offering personal home and auto coverage, Sonnet gives Canadians a transparent, simple and understandable insurance experience.

Ease and Simplicity
Through an understanding of shifting customer expectations, advanced third-party data, sophisticated analytics and IT infrastructure, Sonnet’s easy online experience is re-writing underwriting. The streamlined digital experience, using plain language, is executed through industry-leading technology, data and insights.

“Every component of the Sonnet solution adds to a simplified customer experience on the front-end,” said Russell Voutour, Vice President, Enterprise Architect & Technology Strategy at Sonnet. “Our use of agile development, big data and real-time analytics has captured global attention in the insurance industry and already sets us apart.”

Fast, Fair, Clear
In addition to a simplified quote and bind process, Sonnet offers full self-service capabilities for customers. This includes the opportunity to get multiple quotes or make changes to a policy online at any time. While Sonnet customers can manage their insurance products and services with absolute self-sufficiency and convenience, licensed customer service agents are available by phone, online chat or email to support the process.

“This is an unparalleled digital insurance experience for Canadians,” said Carolyn Beatty, Vice President, Operations at Sonnet. “We’re optimistic that we can win the hearts and minds of Canadians by changing everything about the customer experience.”

The combination of proven technology, data and analytics, and an innovative spirit supports the consumer demand for the right insurance coverage at a competitive price.

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online. Experience insurance that is fast, fair and clear at, and say hello on Twitter, Instagram, Facebook and LinkedIn.

SOURCE Sonnet Insurance

MEDIA ADVISORY – Drugs and Driving: Expert Panel Discussion

AURORA, ON, Sept. 19, 2016 /CNW/ – As the federal government contemplates how to legalize marijuana, Canadians themselves, while generally favourable to the idea, are growing concerned about the details. Media are invited to attend a panel discussion about drug-impaired driving and how the legislation of marijuana will impact it – a hot-button topic across the country. Those who cannot attend are invited to watch the presentation streamed live.

Please join us in person or via this link – – on Wednesday, September 21 at 5:30pm ET, at the Toronto Reference Library – 789 Yonge Street, Toronto, for our expert panel discussion about drug-impaired driving in Canada.

Earlier this year, State Farm released survey results that highlighted Canadians’ concerns about drug-impaired driving. The survey found that more than 60 per cent of respondents believe the legal system is unprepared to deal with people who drive under the influence of prescription drugs and marijuana. And, close to the same number think there will be an increase in impaired driving if and when marijuana becomes legal. It’s clear that people are worried about how drug-impaired driving impacts road safety.

The panel discussion will touch on subjects like how will drug-impaired driving be measured, should it be treated similarly to alcohol? The economic and social impacts, and how legalized marijuana use will affect road safety.

Space is extremely limited. To ensure you have a spot, please RSVP as soon as possible.


Drugs and Driving: Expert Panel Discussion



Toronto Reference Library – Elizabeth Beeton Room (please use main entrance off Yonge Street)  

789 Yonge Street, Toronto, M4W 2G8


Wednesday, September 21st

5:30 p.m. to 7:30 p.m. – Discussion to start promptly at 6:00 p.m. and ends at 7:00 p.m. Media interviews to take place afterwards


Snack and refreshments to be provided



  • Robyn Robertson, President & CEO, Traffic Injury Research Foundation
  • Pamela Fuselli, Vice President, Knowledge & Stakeholder Relations, Parachute
  • Doug Beirness, Impaired Driving Expert, Canadian Centre on Substance Abuse
  • Clint Stibbe, Traffic Services Media Officer, Toronto Police Service 


The event is sponsored by State Farm


®State Farm and related trademarks and logos are registered trademarks owned by State Farm Mutual Automobile Insurance Company, used under licence by Certas Home and Auto Insurance Company and certain of its affiliates.

©Copyright 2016, Certas Home and Auto Insurance Company.

SOURCE State Farm Canada

For further information: Robert Ayre, Media Profile,, 416-342-1818; Ginger Shewell,, 416-342-1802

State Farm Canada

Rogers Insurance Acquires Top Talent as Appointed Director of Finance

Rogers Insurance Ltd. is pleased to announce that Catherine Rogers has joined the Rogers team as the Director of Finance effective August 31st, 2016. Catherine is a valuable asset to the organization; her extensive experience in the insurance industry will play a critical role in the growth and development of Rogers Insurance.

The majority of Catherine’s career was spent as the Executive Vice President, Chief Financial Officer, and Chief Administrative Officer for Western Financial Group Ltd.  Catherine worked with Western since its inception in 1996 and held various executive positions over the company’s 18 years of business, greatly contributing to the company that Western is today.

Catherine provides Rogers Insurance with comprehensive financial leadership and direction: leveraging her expertise in strategy, finance, team development, corporate development, acquisitions, and investor relations.  We look forward to working with Catherine and are proud to have her on our team.

Catherine is a dynamic individual who will also be an important cultural fit for Rogers. She volunteers with multiple organizations including Habitat for Humanity and the Calgary Food Bank. Her free time is spent playing golf and tennis with friends and family, including her two children, Robert and Samantha.

Rogers Insurance Ltd. Is Based in Calgary, AB with nine offices across the country and over 400 employees. One of the largest independent brokerages in Canada, Rogers provides commercial insurance, home and auto insurance, life and benefits, and group insurance. Rogers is employee-owned, and proud to be the most award-winning brokerage in Canada. Rogers is a member of the Canadian Broker Network (CBN) and Intersure, giving it affiliated offices across Canada, the US, and Mexico.

SOURCE Rogers Insurance Ltd.

Children IBC partners with Child Safety Link to kick off Child Passenger Safety Week 2016

Insurance Bureau of Canada (IBC) is pleased to team up with Child Safety Link to help launch Child Passenger Safety Week 2016 in Atlantic Canada, which runs from September 18-24. This year’s theme is “You’ve got this!” and focuses on empowering parents and caregivers with resources to properly buckle their child in the right seat on every ride.

Amanda Dean, Vice-President, Atlantic, IBC, will be joined by representatives from Child Safety Link and other partners as they launch this year’s edition of Child Passenger Safety Week. Participants will be on-site to speak with media following the event.


 Thursday, September 15


10:30am AST


Early Childhood Family Resource Centre
86 Ste-Thérèse Street
Dieppe, NB
E1A 1S7


 Amanda Dean, Vice-President, Atlantic, IBC
Claire LaBelle, Executive Director, Early Childhood Family Resource Centre
Sandra Newton, Manager, Child Safety Link
Katherine Hutka, Health Promotion Specialist, Child Safety Link


About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 120,000 Canadians, pays $8.2 billion in taxes and has a total premium base of $49 billion.

For media releases and more information, visit IBC’s Media Centre at Follow IBC on Twitter @InsuranceBureau and@IBC_Atlantic or like us on Facebook. If you have a question about home, auto or business insurance, contact IBC’s Consumer Information Centre at 1-844-2ask-IBC.

About Child Safety Link
Child Safety Link is the child and youth injury prevention program of the IWK Health Centre in Halifax, Nova Scotia. We are a team of health promoters and communicators dedicated to supporting caregivers and professionals in the Maritimes with the reliable information they need to keep children safe at home, on the road and at play. We do this by sharing the latest information on topics such as home safety, car seat safety, poison prevention, playground and helmet safety…and much more!

Our Mission: To reduce the incidence and severity of injury to children and youth in the Maritimes. Our Vision:  The Maritimes are a safe community where children and youth can grow to reach their full potential.

SOURCE Insurance Bureau of Canada

The Co-operators launches new national brand campaign focused on resilience

Building resilience against the risks that Canadians and their communities face has never been more important. As a society, we can rise to the challenge by raising awareness, fostering understanding and working collaboratively to manage risk. This is the theme of a new national brand campaign launched today by The Co-operators, which will run through 2018.

The first commercial, running across the country with the exception of Quebec, begins today across a mix of media, including broadcast and specialty television and digital platforms. An animated ad, it seeks to spark a conversation about building resilience, raising the important issues of distracted driving, mental health issues and flooding.

“We are a different kind of insurance company and that comes through in this campaign. It’s not about selling products or services; it’s about starting a conversation and encouraging people and organizations to take action to better protect their property and their loved ones,” explained Rob Martin, senior director, corporate marketing for The Co-operators. “Issues like climate change, emotional wellness and distracted driving are important and complex societal issues that we are engaged in, but they are also beyond the capacity of any one person or institution to fix. Everyone from the federal government to individual homeowners has a role to play in making our communities more resilient, and our goal is to boost engagement and help find solutions.”

The first commercial of the brand campaign begins today and will run until December 5, with others to follow through 2018. The campaign and the conversation about resilience will be supported by social media and other communications and advocacy work focused on building resilience.

About The Co-operators:
The Co-operators Group Ltd. is a Canadian co-operative with more than $44 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is listed among the Best Employers in Canada by Aon Hewitt; Corporate Knights’ Best 50 Corporate Citizens in Canada; and the Top 50 Socially Responsible Corporations in Canada by Sustainalytics and Maclean’s magazine. For more information, visit

SOURCE The Co-operators


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