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Aviva Canada announces strategic multi-year partnerships with tennis star Genie Bouchard

TORONTO, June 11, 2015 /CNW/ – Aviva Canada Inc., one of the country’s leading providers of home, auto, leisure and business insurance, is proud to announce a multi-year partnership with globally recognized tennis star Genie Bouchard and a long-term exclusive relationship with Tennis Canada that includes naming rights to the tennis centre at York University through 2025 and platinum sponsorship of Rogers Cup presented by National Bank in Toronto andMontreal.

“We’re proud to have a brand that is recognized by Canadians as caring for what’s important to them and their communities,” stated Aviva Insurance Company of Canada President Sharon Ludlow. “And now for us to be associated with a phenomenal athlete and personality such as Genie, a world-class national organization like Tennis Canada, and a globally recognized event like Rogers Cup, this is a great day and an honour for Aviva Canada.”

A world-class tennis facility and home to the prestigious Rogers Cup presented by National Bank, the newly named Aviva Centre will host the game’s biggest ATP and WTA stars and inspire up to 150,000 fans who attend the event annually. Aviva Centre is also the training base for the game’s future stars as it is home to one of Tennis Canada’s National Junior Training Programs.

The partnership with Tennis Canada also positions Aviva Canada as the Official Platinum and exclusive Insurance Sponsor of Rogers Cup presented by National Bank. Rogers Cup takes place August 8-16 with the men’s draw at Uniprix Stadium and the women’s draw being held at Aviva Centre at York University.

“As the owners of a world-class venue and internationally-recognized tennis centre, partnering with a well-respected global brand like Aviva is a perfect fit for Tennis Canada and Rogers Cup,” said Kelly Murumets, President and CEO, Tennis Canada. “We share a belief in maintaining strong values, giving back to the community and providing the utmost in customer service which makes for a natural partnership that we know will grow and thrive over the next 10 years. We are thrilled that our facility will officially be known as Aviva Centre – the Canadian home of current and future tennis stars.”

Born in Montreal, Bouchard is currently ranked world No. 11 by the Women’s Tennis Association (WTA). At the 2014 Wimbledon Championships, Bouchard became the first Canadian to reach the finals of a Grand Slam in singles. She also reached the semi-finals of the 2014 Australian Open and 2014 French Open. Following the 2013 WTA season, Bouchard was named WTA Newcomer of the Year and received WTA’s Most Improved Player award in 2014.

“What Aviva has achieved with their community fund for the last six years is fantastic,” commented Bouchard. “The work that the Aviva Community Fund has done made it an easy decision for me to want to partner with Aviva, and I am looking forward to the difference I can help make in Canadian communities.”

About Tennis Canada
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, eight professional ITF- sanctioned events and financially supports 15 other professional tournaments in Canada. Tennis Canada operates national junior training centres/programs in Toronto, Montreal andVancouver. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada, please visit our website at and follow us on Facebook and Twitter.

About Aviva Canada
Aviva Canada is one of the leading property and casualty insurance groups in Canada providing home, auto and business insurance to more than three million customers. The company is a wholly-owned subsidiary of UK-based Aviva plc and has more than 3,000 employees, 25 locations and 1,700 independent broker partners.  Aviva Canadainvests in positive change through the Aviva Community Fund; Canada’s longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $5.5 million to over 100 communities nationwide.

For more information about Aviva Canada, visit, our blog or our Twitter, Facebook and LinkedInpages.

SOURCE Aviva Canada Inc.

Shop Insurance Canada Now Offering Overland Water Protection

Press Release:

(PRLEAP.COM) June 10, 2015 – is proud to offer Aviva Canada’s new, first-of-its-kind overland water insurance in Canada. This coverage is part of a new, three-pronged approach to insuring homes for water damage: base coverage for things like broken pipes, and extended coverage endorsements for sewer backup and now overland water.

Flooding has caused the greatest aggregate amount of property damage in Canada, according to the Institute for Catastrophic Loss Reduction (ICLR). With approximately 20 per cent of the world’s fresh water located in Canada, floods are also the most frequent Canadian natural disaster, averaging almost one natural disaster-level flood per year from 1980-2010. Major floods represent 40 per cent all natural disasters ever recorded in the country.

Canada is experiencing 20 times the storms and floods it had just 20 years ago, and severe weather events that used to happen every 40 years can now be expected to happen every six years, according to Environment Canada. The Alberta floods of 2013 caused four confirmed fatalities and damages exceeding $5 billion. Thirty-two towns and cities declared states-of-emergency, displacing over 100,000 people throughout the region. For insurance companies, this was the costliest disaster in Canadian history, costing them $1.7 billion in losses, according to the Insurance Bureau of Canada (IBC).

The most costly disaster in Ontario’s history came in the same year: the Greater Toronto Area floods of 2013 cost insurance companies an estimated $850 million, according to a preliminary estimate from the IBC.

And it’s only getting worse: since the 1950s, the average yearly rainfall in Canada has increased 12 per cent-that’s an average of twenty more days of rain per year.

Until now, Canadian insurers have not addressed this increasing risk. There hasn’t been an option for Canadian homeowners to protect themselves from the risk of flood. While extended coverage has existed for things like sewer backup, there’s been a huge gap in addressing the risk of overland water.

Aviva Canada is the first insurer to step forward and address this increasing problem, and Shop Insurance Canada is pleased to be a broker partner offering such a service.

“We’re proud to be the first insurer to offer overland water protection through our home insurance policies,” said Aviva Canada president Sharon Ludlow. “We will continue to collaborate with our industry partners such as the Insurance Bureau of Canada, the Institute for Catastrophic Loss Reduction and governments at all levels, as well as representatives of our broker network.”

The only types of flooding that will continue to be excluded are those resulting from tidal waves, tsunamis, or hurricanes.

Callum Micucci is a Canadian journalist and communications professional at, Canada’s authoritative voice for car insurance news, information, and rates. Compare quotes from up to 15 different car insurance companies in minutes. Start saving today!


Callum Micucci

Shop Insurance Canada


Two Independent brokers launch Alberta’s #1 flood resource site

CALGARY, June 8, 2015 /CNW/ – is Alberta’s #1 overland water insurance resource.  This online, independent broker offers consumers’ choices in overland water coverage, especially as more insurance companies in Alberta begin offering coverage. is the only online resource with a blog dedicated to flood related topics, flood watch advisories, quick quote options and an online support chat feature where residents can quickly learn what coverage option best suits their needs. educates consumers on flood risks, flood mitigation, and water coverage options. There is a lot of talk about flood insurance, but not a lot of information out there on what exactly is covered and what Albertans should do in the event of a claim. researches rates and coverage on the behalf of the client and delivers quotes within the hour. Fast quote times and competitive pricing make the definitive resource on all things flood insurance.

Flood insurance, as defined by the major providers of this new coverage, is water damage caused by fresh water sources which include rivers, lakes, torrential downpour, melting snow and sewer back up as the result of overland water. Many companies are finding ways to adapt to the changing environment in order to provide Albertans with better water coverage. is the only website that will be able to compare what each company has to offer for water protection at competitive pricing. is a collaborative project between Sharp Insurance, a groundbreaking technology-oriented insurance brokerage and Rogers Insurance, one of Canada’s largest independent brokerages, who together combine the latest innovative online tools with over 40 years of industry experience, to offer Albertans easy, online overland water insurance access and expert advice.

As independent brokers, Sharp and Rogers Insurance work for the consumer to find insurance that best fits their needs and not the other way around. Independent brokers are not tied to any particular insurance company, and will work with each client to find comprehensive coverage at the best available rate.


For further information: 403-296-2400,,

How To Call a Wrap on Top Film Insurance Claims

By Adam Grenville – Chubb Insurance

Source: Reel West

The average moviegoer only hears about film production insurance when it makes the headlines. After the tragic death of Paul Walker during the filming of Fast & Furious 7 in November 2013, the trade and popular media reported how it led to the largest movie insurance claim in history — reportedly as high as $50 million. High-profile feature films usually buy cast insurance for such rare but catastrophic claims, but all film productions face a host of other risks that don’t usually make the headlines.

Every production is unique and presents its own mix of risk factors, but common risk management issues confront all productions — from large studios with big budgets and sophisticated risk management programs to small indie filmmakers approaching production risk for the first time, from nonprofits creating educational videos to corporations investing in informational videos. The most common insurance claims in production are equipment theft, vehicle damage, damaged locations, and equipment failure in extreme climates.

Equipment Theft

Here’s a true story: A container of film equipment disappeared while being shipped from Los Angeles to Louisiana. Although no one was aware of what happened to it, the missing container illustrates one of the top film production risks. Equipment is often one of the most valuable assets involved in filmmaking. From cameras to film stock, hard drives, and microphones, production equipment is also quite portable. The risk is complicated by the fact that film sets can be mobile, too, and located in foreign or multiple locations. Workforces made up of contract employees power these productions, adding more risk to this script.

Establishing security on the set is one potential solution for equipment theft. Visible security is especially important in public and international locations, where producers might not be familiar with the locale or confident in the local police. A common security measure is to close and lock doors. Another step to protect equipment is to return it to the rental company each night – though it could be inconvenient, this step leaves the equipment in secure hands.

Vehicle Damage

Damage to a “run-about” — rental vehicles used by production assistants to run errands—are also a common claim on production sets. Production assistants are often younger employees and, due to the nature of their job, they may also tend to be in a hurry on the set. The combination of a more youthful driver and haste could mean that the next scene involves a production assistant colliding with another vehicle.

To help mitigate the risks associated with rental vehicles, consider taking the following steps. Film productions can conduct background checks on all drivers. Safety training might also provide a measure of protection. A third important step is to be familiar with vehicle rental contracts and know who is responsible for property damage and liability if an accident occurs.

Although damage to on-set vehicles is rare, it is still an important consideration, particularly when it comes to a “hero vehicle.” If the General Lee goes down during Dukes of Hazard or the Batmobile crashes while filming, it will impact production and could lead to an insurance claim. For such vehicles, have backup parts and even a spare vehicle to prevent downtime if an incident occurs. Consider using a mock version during stunts.

Damaged Locations

Scratch the hardwood floor in a historic home during shooting, and a production — and its insurer — could be looking at $30,000 to replace it. Damage a few vintage light fixtures, and the bill could include the cost to replace every light fixture to ensure they resemble the originals. Film directors make location decisions based on their desired look and feel, but they should be aware their productions could become quite costly if care isn’t taken.

The answer is not to sacrifice that look and feel for safety but to instead take precautions. Respect and protect the private homes and other locations where filming is taking place. Ahead of shooting, film productions should also document a location. Is there pre-existing damage? All parties benefit when knowing exactly what happened if damage is claimed.

Doing stunts or pyrotechnics in a location poses its own risks. In this case, calling in loss control experts and engineering specialists, as well as the local fire department, can help ensure stunts are well planned and safe. For instance, such professionals can assist in making sure that any sprinkler system is properly disengaged for a fire-related stunt, and then turned back on when finished.

Faulty Equipment in Extreme Climates

A director filming in a frigid environment wrapped plastic around his cameras. It wasn’t to protect them from the cold; rather the plastic casing protected the equipment during breaks from condensation that could form when those cameras were brought inside. Whether in freezing or tropical locations, electronics can suffer water damage and malfunction. These extreme and isolated locations present additional risks as well, as it is unlikely that there will be a film equipment rental facility nearby to obtain replacement gear. To help prevent the loss of equipment due to climate-related issues and potential production delays, it’s important to protect equipment appropriately. Even when filming in less extreme locations, such as forests or urban areas, productions should be careful to protect equipment from dirt or anything else that could damage it. Productions should test equipment prior to traveling to the set location–try out a camera in a freezer or a sauna, or wherever else best approximates the shoot environment.

Insurance Can Be a Value Added

Insurance might be considered a budget line item for some film productions or a requirement from their distributors or financiers, but insurance professionals can also provide a wealth of knowledge and assistance. Productions can contact their insurance companies ahead of shooting, and as partners in the process, the insurer may be able to offer the assistance of risk management and loss control specialists to help establish procedures to avoid costly delays and losses. Insurance professionals specializing in the film and entertainment industry have seen the above common claims repeatedly — and those headline-grabbing, not-so-common claims as well — and can help mitigate them before and during filming.

Adam Grenville, an Underwriting Officer, Film & Entertainment

for Chubb Insurance Company of Canada in Toronto, can be reached at

Source: Reel West

For more than 30 years, Reel West productions has been the one-stop source for people in film, television, video, and multimedia Production in Western Canada. With a shining reputation within the Western Canadian film industry, trade leaders turn to Reel West for credible news and analysis – information vital to their professions.

Home Insurance Industry Not Meeting Gen Y Expectations for Customer Interaction

TORONTO–(Business Wire)–As Gen Y1 customers are increasingly becoming first-time home owners and homeowners insurance buyers in Canada, not only are they more critical of their service interactions with their insurers, satisfaction among these customers is also declining at a faster rate than in any other generational group, according to the J.D. Power 2015 Canadian Home Insurance StudySM released today.

The annual study examines customer satisfaction with their homeowners insurance company by examining five factors (in order of importance): non-claim interaction; policy offerings; price; billing and payment; and claims. The non-claim interaction factor includes three subfactors: local agent or broker; call centre representative; and website. Satisfaction is calculated on a 1,000-point scale.

Gen Y customers are the least satisfied among the generational groups with their home insurance service experience. Satisfaction among Gen Y has declined significantly, by 12 points to 745 from 757 in 2014, compared with a 10-point decline among Boomers—the largest generational group—and a 1-point decline among Gen X customers. The erosion in satisfaction levels among Gen Y customers is largely driven by a significant 14-point decline in the most important factor, non-claim interaction.

“Satisfying Gen Y customers with the service interaction experience is critical for insurers to remain competitive in the marketplace,” said Valerie Monet, director of the insurance practice at J.D. Power. “Insurers need to educate customers regarding the issues they most frequently contact their insurer about: policy coverage options; bill payment options; and what to do and expect in the event they have to file a claim.”

Understanding the billing statement is one aspect of the interaction experience that Gen Y customers are struggling with more than other generations, with only 55 per cent saying they “completely” understand their billing statement, compared with the industry average of 66 per cent. Notably Gen Y experiences more billing errors than the other generations (15 per cent vs. less than 10 per cent for each of the other groups), leading them to turn to their agent or a call centre representative for help.

Satisfaction Rankings

The Co-operators (789) ranks highest in the Atlantic/Ontario region, followed by State Farm (776) and RBC Insurance (773).

The Personal (814) ranks highest in the Quebec region, followed by Intact Insurance(788) and La Capitale (782).

BCAA ranks highest in the Western region for a fourth consecutive year, with a score of 815. Following BCAA in the rankings are Portage Mutual Insurance (774) and Intact Insurance (763).


  • Overall satisfaction declines by 11 points nationally to 759 from 770 in 2014. Regionally, satisfaction declines to 745 from 752 in the Western region; declines to 759 from 771 in the Atlantic/Ontario region; and declines to 777 from 794 in the Quebec region.
  • Overall, the decrease in satisfaction in 2015 is driven by a significant 14-point decline in the non-claim interaction factor.
  • Non-claim interaction satisfaction has declined significantly due to challenges with the call centre. In this regard, 41 per cent of customers indicate having to wait one minute or longer to speak with a representative, and 34 per cent of customers indicate that their issue was not resolved on the same day.
  • Satisfaction with homeowners insurance among Gen Y customers is lower in non-claim interaction (768) and claims (749), compared with satisfaction among Boomers (815 and 812, respectively).

The 2015 Canadian Home Insurance Study is based on responses from 7,466 home insurance customers. The survey data was collected from March 2015 through April 2015.

Overall Customer Satisfaction Index Rankings
(Based on a 1,000-point scale)

J.D. Power Circle RatingsTM
For Consumers

Atlantic/Ontario Region

The Co-operators 789 5
State Farm 776 4
RBC Insurance 773 4
The Personal 771 4
RSA Insurance 766 4
Allstate 765 4
Gore Mutual 759 3

Atlantic/Ontario Region Average

759 3
Intact Insurance 758 3
Aviva Insurance 757 3
Travelers 755 3
Belairdirect 750 3

Johnson Insurance



Economical Insurance






TD Insurance



Note: Included in the study but not ranked due to sample size are CAA Insurance, Chubb Insurance, Desjardins General Insurance, and Portage Mutual Insurance.

Quebec Region

The Personal



Intact Insurance



La Capitale






Quebec Region Average



SSQ General



Desjardins General Insurance



Industrial Alliance



Aviva Insurance



TD Insurance



Note: Included in the study but not ranked due to sample size are Allstate and RSA Insurance.

Western Region




Portage Mutual Insurance



Intact Insurance






The Co-operators



Western Region Average



Economical Insurance



SGI Canada



Peace Hills General Insurance



Alberta Motor Association






TD Insurance



Aviva Insurance



Note: Included in the study but not ranked due to sample size are Allstate, Canadian Direct,

CNS Insurance, Johnson Insurance, RSA Insurance, and RBC Insurance.

Power Circle Ratings Legend
5 – Among the best
4 – Better than most
3 – About average
2 – The rest

About J.D. Power and Advertising/Promotional Rules
About McGraw Hill Financial

1 J.D. Power defines generational groups as Pre-Boomers (born before 1946); Boomers (1946-1964); Gen X (1965-1976); Gen Y (1977-1994); and Gen Z (1995-2004).


Cohn & Wolfe
Beth Daniher, 647-259-3279
Gal Wilder, 647-259-3261
J.D. Power
John Tews, 248-680-6218


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