Goats have many fine qualities. They’re cute and they can climb things. But they are lousy drivers. Especially SGI’s goat – our virtual mascot who exemplifies exactly what NOT to do behind the wheel.
As a driver, this goat is everything you don’t want to be. He’s the one who goes flying past you on the road, or leaves you waiting at a green light while he finishes a text. He swerves between lanes after drinking all day. And his hygiene is awful.
Don’t be like the goat. He’s got baaaad habits, he makes baaaad decisions…. he’s just a baaaad driver.
October 20-26 is National Teen Driver Safety Week (NTDSW), an initiative of Parachute Canada. Leading up to the week, SGI is hopping on board to encourage teens to drive safe with our “Stop The Goat” social media contest.
Teens make up just seven per cent of Saskatchewan drivers, but were involved in 16 per cent of major injury collisions and nine per cent of fatal collisions last year.
“National Teen Driver Safety Week highlights the importance of developing safe driving habits that last a lifetime,” said Penny McCune, Chief Operating Officer of the Auto Fund. “Habits like driving sober, staying focused on the road, and obeying posted speed limits.”
SGI’s Graduated Driver’s Licensing Program, which is designed to improve road safety by exposing new drivers to incremental levels of risk as they gain more driving experience, also supports these responsible behaviours.
Did you say contest?
Yup. And by trying to stop the goat, you can win!
Over the next few weeks, you’ll be seeing the goat pop up on SGI’s Facebook and Instagram pages. We want to stop his influence – and teens in Saskatchewan will have a chance to win one of 10 $250 VISA gift cards if they help out.
Saskatchewan teens (age 15-19) are invited to enter the contest between now and October 20 by:
- liking posts featuring the goat on Facebook and Instagram, and
- tagging two friends.
Teens who like and share on both Facebook and Instagram get two entries. If they follow us on Facebook or Instagram, they get an additional entry for each platform. (That’s up to four entries per person!) Then, during National Teen Driver Safety Week, two winners will be selected each day.
In addition, law enforcement in Saskatchewan will be handing out “positive tickets” in the lead up to and during National Teen Driver Safety Week to reward teens for safe driving behaviours – if they’re buckled in, they’re driving the posted limit, and they’re driving undistracted. Positive tickets also come with some “Stop the Goat” swag for teens driving safely.
For more information about National Teen Driver Safety Week, and to see SGI’s full social media contest rules, visit https://www.sgi.sk.ca/news?title=stop-the-goat .