Canada Road Safety Week is an enforcement-driven initiative led by the Canadian Association of Chiefs of Police (CACP), and more specifically by the CACP’s Traffic Safety Committee. It is designed to increase public compliance with safe driving measures in order to save lives and reduce injuries on our roads.

This road safety awareness campaign is part of the broader Canada’s Road Safety Strategy 2025, which aims to make Canada’s roads the safest in the world. To this end, the campaign is focused on behaviours that put drivers, passengers, pedestrians and other vulnerable road users most at risk:

  • Alcohol-impaired driving
  • Drug-impaired driving
  • Fatigue-impaired driving
  • Distracted driving
  • Aggressive driving
  • Not wearing a seatbelt

In 2019, Canada Road Safety Week will take place from Tuesday May 14th to Monday May20th. Each day of Canada Road Safety Week will be dedicated to a different road safety risk factor, with Saturday, May 18th being designated National Enforcement Day.

All enforcement agencies across the country are invited to actively participate in this campaign and to encourage citizens in their respective community to adopt safe driving practices.

Canada Road Safety Week Toolkit

  • Poster: Promoting the theme and focus for Canada Road Safety Week
  • Briefer: Key messages to facilitate media interviews
  • Fact sheet: A list of facts and stats pertaining to each of the various road safety issues being addressed during Canada Road Safety Week. These can be useful to support media relations or social media initiatives.
  • Media advisory template: An invitation to the local media to attend the local CRSW initiative(s) to be undertaken by an individual police service. (Coming soon)
  • News release template: An overview of the campaign and insight into the initiative(s) undertaken by an individual police service. (Coming soon)
  • Social media content: A list of proposed images and messages to be used on Twitter and/or Facebook during the week of the campaign.

 

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