Insurance giant to replace staff by outsourcing services from Winnipeg-based telemarketing company

Dana Hatherly · CBC News Manitoba

Canadian insurance giant Canada Life is laying off dozens of employees working in three provinces.

In an emailed statement to CBC, the company confirmed Tuesday it is laying off 85 employees in its Winnipeg, Montreal and London, Ont., offices.

The insurance company cited shifting demographics and changing the way it engages with customers in its decision.

Canada Life says it’s partnering with 24-7 Intouch Solutions — a multinational telemarketing company based in Winnipeg — to offer bilingual services and longer hours.

“24-7 has the tools and infrastructure to provide longer service hours for our customers,” vice-president Diane Bezdikian said in the statement.

She added the change “will provide greater flexibility in servicing our customers in both official languages.”

When asked by CBC, a company spokesperson would not say how many employees would be laid off in each of the three affected cities.

Three life insurance companies recently came together under the Canada Life banner when Great-West Life Assurance in Winnipeg, London Life Insurance and Canada Life Assurance consolidated as part of a restructuring process.

No jobs were cut as a result of that announcement last spring.

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