Last fall, grade 12 students from across British Columbia and the Yukon were invited to create anti-drinking and driving videos. Four dozen entries were submitted, each of which aimed to educate and raise awareness about the dangers of impaired driving. Nearly 6,500 votes and more than 23,000 views later, the British Columbia Automobile Association (BCAA) has announced the winners.
Receiving the most votes – and the grand prize of $4,000 to be put toward a dry graduation celebration – was “One Way” from George Elliot Secondary School in Oyama, BC.
Second place – and $2,000 towards a dry grad celebration – went to Hugh McRoberts Secondary School in Richmond, BC for its submission called “It Could Be You”.
With its entry of “The Choice Is Yours”, New Westminster Secondary School takes home third place and $1,000.
In BC, based on a five-year average of police-reported incidents (the latest data available), 16- to 25-year-olds account for the highest number of the province’s impaired drivers each year. The latest B.C. Traffic Collision Statistics report indicates teen drivers between the ages of 16 and 20 years account for the second-highest number of all alcohol-related crashes, behind those 21- to 25-years old.
“We want to empower teens to make responsible driving choices and encourage them to support one another,” says Tim Condon, BCAA President and CEO. “By providing young people a platform to speak to their peers, we’re hoping the message that alcohol, drugs and driving don’t mix, resonates amongst teens and, any adults for that matter, who watch these powerful videos.”