By Bryan Carney Today | TheTyee.ca

The Alberta government has spent more than $23 million — twice as much as previously revealed — in a campaign designed to turn the rest of Canada against B.C., The Tyee has learned.

The “KeepCanadaWorking” ad and PR campaign’s top “principle” states, “This is not B.C. vs. Alberta, this is B.C. vs. Canada,” according to documents obtained under a Freedom of Information request.

The documents show how an “ethnic campaign” targeted residents of the Lower Mainland, Toronto suburbs and Ottawa who speak “Spanish, Mandarin, Cantonese, Filipino, Punjabi.”

Work first began in January, 2018 to create the campaign that promotes expanding the Kinder Morgan Trans Mountain pipeline, which would triple the volume of Alberta bitumen sent through the port of Vancouver.

The Alberta government has spent more than $23 million — twice as much as previously revealed — in a campaign designed to turn the rest of Canada against B.C., The Tyee has learned.

The “KeepCanadaWorking” ad and PR campaign’s top “principle” states, “This is not B.C. vs. Alberta, this is B.C. vs. Canada,” according to documents obtained under a Freedom of Information request.

The documents show how an “ethnic campaign” targeted residents of the Lower Mainland, Toronto suburbs and Ottawa who speak “Spanish, Mandarin, Cantonese, Filipino, Punjabi.”

Work first began in January, 2018 to create the campaign that promotes expanding the Kinder Morgan Trans Mountain pipeline, which would triple the volume of Alberta bitumen sent through the port of Vancouver

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