Web 2.0 and Social Networking Technology
Can P&C insurers benefit from Web 2.0 technology and social networking? Gartner says it can, and put Web 2.0 and Social Networking technology on its list of the technologies to impact the industry.
Driven by the increasing use of social networking among consumers and policyholders, leading-edge insurers quickly began to set up their own communities, monitor social-networking conversations and create content for the network.
Social networking may have a disruptive impact on the industry as it increasingly becomes a trusted source of advice among consumers. When used by P&C insurers, however, it can help organizations gain knowledge regarding consumer behavior and opinions, improve competitive intelligence, generate leads and strengthen the brand with younger consumers.
