Portal and Internet Technologies
The Internet has become a core component of operations for personal and commercial lines P&C insurers. It is a tool to interact with agents, consumers and policyholders. Therefore, Gartner says the use of portal technologies for agents and policyholders is critical as a means to offer access to sales/customer service systems, corporate information, and data. Using portals for self-service for both constituencies will help companies drive down costs when there is adequate user adoption, while empowering users to conduct transactions themselves. In addition to the portal, interactive Web technologies are also needed to improve the user experience. This will result in cost savings, attract online shoppers wanting to buy new products and help prevent customer turnover.
