A new look for the Insurance Bureau of Canada

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The Insurance Bureau of Canada has a new look. The Bureau unveiled new corporate branding that it says symbolizes its renewed commitment to focus on relationships with governments and key stakeholders, foster goodwill with consumers and position IBC with Canadians as the trusted voice of the property and casualty insurance industry.

IBC’s President and CEO Don Forgeron said that the previous logo was used for 10 years, and that the new logo will better capture who they are and what they do.

IBC said the new logo was designed to represent its core values, culture and purpose. Canada’s official symbol – the maple leaf – figures prominently and identifies IBC as a national trade organization while the three rays within the maple leaf represent Canada’s private home, car and business insurers.