The excerpted article was written by Sean SimpsonVice President, Canada, Public Affairs

Toronto, Ontario, February 3, 2020 — As a new decade gets underway, Canadians’ shopping decisions will be influenced by the brands they trust most. The latest Most Trusted Brands survey, run annually by Ipsos for Reader’s Digest, looks at 31 product and service categories to uncover which brands Canadians trust most. To be crowned “Most Trusted Brand” with its category, a brand must receive a statistically significantly higher number of mentions than any other brand in that category on an open-ended basis.

Some of the winning brands for 2020 include:

Food and Beverage:

  • Breakfast Cereal: Kellogg’s
  • Tea: Tetley
  • Bottled Water: Nestlé
  • Sparkling Water: Perrier

Consumer Packaged Goods:

  • Sensitive Skin/Dry Skin Lotion: Aveeno
  • Pads/Liners: Always
  • Incontinence Product: Depend
  • Interior Paint: Behr
  • Exterior Paint: Behr
  • Exterior Stain: Behr
  • Pet Food: Purina


  • Arthritis Pain Reliever: Tylenol
  • Allergy Reliever: Reactine, Claritin
  • Cold Symptom Reliever: Tylenol
  • Headache Pain Reliever: Tylenol


  • Hybrid Car Manufacturer: Toyota
  • Passenger Car Manufacturer: Toyota


  • Automobile Insurance Company: Intact
  • Home Insurance Company: Intact
  • Health and Dental Insurance Company: Blue Cross, Sun Life Financial


  • Home Improvement Retailer: The Home Depot
  • Pharmacy/Drug Store: Shoppers Drug Mart/Pharmaprix
  • Beauty Retailer: Sephora



Print Friendly, PDF & Email

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from ILSTV

You have Successfully Subscribed!

Pin It on Pinterest