The excerpted article was written by Sean SimpsonVice President, Canada, Public Affairs
Toronto, Ontario, February 3, 2020 — As a new decade gets underway, Canadians’ shopping decisions will be influenced by the brands they trust most. The latest Most Trusted Brands survey, run annually by Ipsos for Reader’s Digest, looks at 31 product and service categories to uncover which brands Canadians trust most. To be crowned “Most Trusted Brand” with its category, a brand must receive a statistically significantly higher number of mentions than any other brand in that category on an open-ended basis.
Some of the winning brands for 2020 include:
Food and Beverage:
- Breakfast Cereal: Kellogg’s
- Tea: Tetley
- Bottled Water: Nestlé
- Sparkling Water: Perrier
Consumer Packaged Goods:
- Sensitive Skin/Dry Skin Lotion: Aveeno
- Pads/Liners: Always
- Incontinence Product: Depend
- Interior Paint: Behr
- Exterior Paint: Behr
- Exterior Stain: Behr
- Pet Food: Purina
Medical:
- Arthritis Pain Reliever: Tylenol
- Allergy Reliever: Reactine, Claritin
- Cold Symptom Reliever: Tylenol
- Headache Pain Reliever: Tylenol
Auto:
- Hybrid Car Manufacturer: Toyota
- Passenger Car Manufacturer: Toyota
Financial:
- Automobile Insurance Company: Intact
- Home Insurance Company: Intact
- Health and Dental Insurance Company: Blue Cross, Sun Life Financial
Retail:
- Home Improvement Retailer: The Home Depot
- Pharmacy/Drug Store: Shoppers Drug Mart/Pharmaprix
- Beauty Retailer: Sephora
READ FULL ARTICLE HERE AND WHY TRUST MATTERS
